
Northwind Labs: Rewriting the GTM playbook with AI agents
Mara Lindqvist on how a 12-person team out-shipped a 200-person org by handing the funnel to agents.
Topics
We don't index by industry — verticals lie. We index by the motion AI is reshaping inside the company. Pick yours.
How revenue teams design pipeline when agents do the prospecting.
Loops, models and the next chapter of marketing without channels.
The compounding back-office automations rewriting the org chart.
Building product when an agent sits at the roadmap table.
Living CX layers that learn faster than the team that ships them.
When dashboards die and agents start asking the questions.